Buying dependable outdoor gear can do more than prepare someone for the next hunt, fishing trip, or weekend at camp. Through The Outdoor Outpost Giving Back program, supporters can shop for the products they already need while helping generate revenue for nonprofit organizations connected to the outdoor community. The model also gives outdoor brands another way to place their products in front of hunters, anglers, and outdoor families - an audience that values useful gear, trusted recommendations, and companies that contribute to the community.
How The Outdoor Outpost Giving Back Program Works
The program is designed to make fundraising easy to understand and easy to share. Approved nonprofit partners receive an organization-specific shopping link or promotional code. When supporters begin shopping through that link or enter the organization’s code, 10% of the qualifying purchase can be directed to the participating nonprofit.
Supporters can visit the Giving Back page to find participating organizations and their codes. From there, they can shop The Outdoor Outpost’s selection of hunting, fishing, shooting, camping and outdoor-lifestyle products. The purchase supports the chosen organization without turning the fundraiser into a separate donation drive or one-time event.
For shoppers, the value is straightforward: purchase outdoor gear and direct part of that activity toward a cause that matters. For nonprofit partners, each supporter becomes a potential source of ongoing, purchase-based revenue.
How Nonprofit Partners Can Raise Revenue
Traditional fundraising often depends on a limited campaign window, volunteer labor or repeated requests for direct contributions. The Outdoor Outpost gives participating organizations an additional channel that can remain active throughout the year. Instead of asking supporters to buy an unrelated fundraiser product, a conservation group, youth organization, outdoor association or community nonprofit can point members toward gear and apparel that already fit their interests.
The strongest results will come from consistent, useful promotion. A nonprofit can add its shopping link and code to member emails, renewal messages, event pages, social posts and printed materials. Seasonal reminders can connect the program to spring turkey hunting, summer fishing, fall deer seasons, holiday gifts and year-round camping. Event organizers can also place the code on registration pages, sponsor signage or post-event thank-you messages.
That repetition matters. A single order may create a modest return, but many purchases across an engaged membership can develop into a dependable supplemental revenue stream. The organization benefits without taking on product sourcing, creating a new storefront, or asking volunteers to fulfill orders.
A Simple Promotion Plan for Nonprofit Partners
- Contact Outdoor Specialty Media Group to add the organization’s unique link and code to a permanent fundraising or member-benefits page.
- Feature one relevant product category in a monthly email instead of sending a generic sales message.
- Schedule reminders before major hunting and fishing seasons, outdoor events, and the holidays.
- Ask board members, staff, and ambassadors to share the code in their personal outdoor networks and social media accounts.
- Explain the impact: tell supporters what added revenue will help fund, from habitat work and education to events and member programs.
How Outdoor Brands Reach New Audiences
The Giving Back program creates value on the product side as well. Outdoor brands gain access to shoppers who arrive with a clear interest in hunting, fishing, shooting, camping and outdoor living. Nonprofit partners can introduce products to members and supporters through trusted community channels, creating discovery beyond a brand’s existing customer list or social following.
That context can be especially valuable for emerging brands, specialized gear makers and established companies launching a new product. The customer is not browsing a general marketplace; the product appears in an outdoor-focused store connected to a mission-driven program. That combination can help brands earn attention, encourage first-time purchases and build familiarity among buyers with relevant interests.
The Outdoor Outpost is also part of the broader Outdoor Specialty Media Group network. Its four niche editorial publications—North American Deer Hunter, North American Bowhunter, North American Outdoorsman and Crossbow Magazine - serve distinct but connected audiences. The network also reaches more than 60,000 opted-in newsletter subscribers. Separate content, email, social and promotional partnerships can give participating brands additional ways to tell their story and reach consumers at different points between product discovery and purchase.
Commerce, Community and the Outdoor Tradition
Outdoor participation depends on strong communities. Conservation organizations protect habitat and wildlife. Youth programs introduce new participants to the field and water. Associations provide education, advocacy and professional development. Local nonprofits support the people and places that make outdoor traditions possible.
The Outdoor Outpost Giving Back program connects those organizations with everyday commerce. Supporters receive the gear they want, nonprofit partners gain a new fundraising tool, and brands reach relevant consumers in a setting built around the outdoor lifestyle. It is a practical model in which a purchase can create value beyond the product in the box.
How to Join The Outdoor Outpost Giving Back Program
Nonprofits interested in being considered for the program can email outdoorspecialtymedia@gmail.com. Include the organization’s name, mission, website, primary contact information, and a short explanation of how the partnership will be shared with members or supporters.
Outdoor brands interested in reaching the network’s audience can learn more through Outdoor Specialty Media Group and its outdoor marketing programs.
Frequently Asked Questions
What is The Outdoor Outpost Giving Back program?
It is a purchase-based fundraising program that allows shoppers to support approved nonprofit partners when buying outdoor gear and apparel from The Outdoor Outpost.
How much of a purchase can support a nonprofit?
When a shopper uses a participating organization’s link or code, 10% of the qualifying purchase can be directed to that nonprofit.
How does a shopper select an organization to Give Back to?
Visit the Giving Back page, click the participating organization’s logo to begin shopping, or enter the code shown for that organization in the checkout process.
How can an outdoor industry nonprofit apply to participate?
Email outdoorspecialtymedia@gmail.com with the organization’s name, mission, website and contact information to request consideration.
How do outdoor brands benefit?
Brands can gain product visibility among outdoor-focused shoppers and nonprofit communities. The broader Outdoor Specialty Media Group network also offers separate editorial, email, social and campaign opportunities for reaching hunters, anglers and outdoor enthusiasts.